Personalized communications are the focal point of content marketing when it comes to nurturing leads in the higher education sector. And the schools that win big are the ones who meet the needs of prospective students searching for info that will guide them through to enrollment without crushing their enrollment team.
So much pizza to eat. So little time. Pizza is a commodity, and there are few foods more popular or places more ubiquitous than your local pizzeria. One place in particular, Michael’s Pizzeria, has some pretty epic pies. It’s no wonder the restaurant was recently voted as having the best pizza in Long Beach.
OPI’s inactive subscribers needed a compelling, relevant reason to engage with the brand.
Our Welcome Series for OPI set the tone for future email communications and encouraged new pro and consumer subscribers to engage with OPI. It was a great way to introduce them to everything the brand had to offer in a way that wasn’t overwhelming or pushy, but informative and—you guessed it—welcoming.