So much pizza to eat. So little time. Pizza is a commodity, and there are few foods more popular or places more ubiquitous than your local pizzeria. One place in particular, Michael’s Pizzeria, has some pretty epic pies. It’s no wonder the restaurant was recently voted as having the best pizza in Long Beach.

But Michael’s Pizzeria is not your typical pizza parlor serving up cheese, bread, and sauce. So as you can imagine, they were eager to demonstrate these attributes into their brand identity.

Tasked with curating the whole look, tone, and feel (the critical touch points), VDS took Michael’s Pizzeria’s culture-centric, brand-led philosophy and infused design-driven creative it into menu design, pizza boxes, the website, copy, and advertising to capture the consumer.

Neapolitan-style meets new American sensibility.