Agency News, Branding

Rebranding the New Michael’s Downtown Italian Kitchen

VDS was recently tasked with the rebranding of the Downtown Long Beach location of Michael’s Pizzeria, and we are happy to announce that the new Michael’s Downtown Italian Kitchen has officially been unveiled. The whole team has put in a lot of work on this project, and we are very proud of the outcome.

What we did.

Our scope of work included a complete brand exploration, renaming exercises, logo design, menu and signage design, custom-illustrated children’s menu and coloring book, business card design, and branded to-go packaging. We also implemented new social media strategies and email marketing campaigns for the launch of the brand, along with ongoing brand awareness and promotion of new menu items, special events, and promotions.

VDS also led the way for the interior updates to the restaurant. White marble table tops have been replaced with warm wood finishes, there are new paint colors throughout the space, and natural elements like hanging plants make it feel extra warm and inviting.

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Conversion Marketing, Internet Marketing

Top 9 Reasons to Invest in Using a Creative Agency

All businesses share one common goal: to be successful. Regardless of whether or not you are a new brand or established business, hiring a quality creative agency can be beneficial for a variety of reasons. Here are a few of them.

Do a better job telling your story.

You know the story of your business inside and out, but do you know the best way to communicate it to other people? Storytelling is essential in getting people to know and trust your brand. Hiring a good creative agency will help you tell the story of your brand that your customers will relate to and engage with.

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Agency News

VDS Rolls Out New Open Workspace

It’s safe to say that VDS is not scared of change. Aside from working with new clients and projects, we decided it was time for some remodeling, too.

What Used to Be

VDS hasn’t always been in our current Long Beach location. We started out in a small office space in Sunset Beach that held about 6 employees comfortably. After squeezing a few extra people in, we finally accepted the fact that we outgrew the space and moved to Long Beach. Eventually, we outgrew our new Long Beach location as well, so the creative team moved over to the adjacent annex for more space. But, ultimately, we decided what works best is to keep all of us together–no matter how big or small we get. We brought the creative team back in the fold to feel more united with the rest of the team. In that same spirit of collaboration, the idea for the renovation was born.

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Why Great Storytelling in Advertising Will Always Be Crucial to the Success of Any Campaign

Everyone loves a great story. Numerous studies over the years have proven that our brains are far more engaged by storytelling than the cold, hard facts. The average person consumes about 100,000 digital words every single day, and according to this infographic from OneSpot, a content marketing platform, 92 percent of consumers want to internalize words in the form of a story.

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Conversion Marketing

The Art of Saying Something to Someone Rather Than Nothing to Everyone with VDS Founder Carl Dene

Having been an expert in conversion marketing for the past 17 years, I know that conversions are the lifeblood of any campaign, and data and content are key to a successful strategy. Without these vital components, a marketing strategy would consist solely of “Buy Now,” “Apply Today,” and “RSVP ASAP.” These tactics may work to draw quick results, but in order to achieve lasting outcomes, you need to tightly align your content and data.

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Awards, Events, Internet Marketing

VDS Attends Impact17 Conference in Las Vegas September 28-29

Conferences and industry events are incredibly valuable for today’s marketers. We are dependent on finding insight and inspiration from the world beyond our business in order to drive innovation and discover new meaning for our clients and their customers. Where else can you gain access to some of the greatest minds and schools of thought in our space and connect directly with movers and shakers, partners, and leads at the same time?
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Introducing: Videre, Volume 1 – The Beauty Edition

VDS is thrilled to announce our inaugural Videre publication! We’ve wanted to do something in print for years, but decided to wait until we had the right people and the right moment to launch something spectacular. Rather than crafting another case study bogged down by numbers and graphs, we decided to enter the publishing game and create our own in-house magazine.

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