Making the decision to hire a creative team to take the lead in your advertising and marketing campaigns is a smart one, but sometimes communication can be a bit challenging. As the client, it’s helpful to know the most effective ways to communicate with your creative team so that you end up with the quality of work you were hoping for.
VDS was recently tasked with the rebranding of the Downtown Long Beach location of Michael’s Pizzeria, and we are happy to announce that the new Michael’s Downtown Italian Kitchen has officially been unveiled. The whole team has put in a lot of work on this project, and we are very proud of the outcome.
All businesses share one common goal: to be successful. Regardless of whether or not you are a new brand or established business, hiring a quality creative agency can be beneficial for a variety of reasons. Here are a few of them.
It’s safe to say that VDS is not scared of change. Aside from working with new clients and projects, we decided it was time for some remodeling, too.
What Used to Be
VDS hasn’t always been in our current Long Beach location. We started out in a small office space in Sunset Beach that held about 6 employees comfortably. After squeezing a few extra people in, we finally accepted the fact that we outgrew the space and moved to Long Beach. Eventually, we outgrew our new Long Beach location as well, so the creative team moved over to the adjacent annex for more space. But, ultimately, we decided what works best is to keep all of us together–no matter how big or small we get. We brought the creative team back in the fold to feel more united with the rest of the team. In that same spirit of collaboration, the idea for the renovation was born.
Everyone loves a great story. Numerous studies over the years have proven that our brains are far more engaged by storytelling than the cold, hard facts. The average person consumes about 100,000 digital words every single day, and according to this infographic from OneSpot, a content marketing platform, 92 percent of consumers want to internalize words in the form of a story.
These days, it’s impossible to ignore the power of social media.
If your brand isn’t currently invested in social listening, it’s doing itself a huge disservice by not caring about its customers. And that’s just bad business.
Great design is visual artistry. It has the power to conjure emotion, to spark further thought, and to influence. Great design also effectively communicates your brand and has an honest intention in mind. In a nutshell, design is beauty backed by a meaningful message.
Having been an expert in conversion marketing for the past 17 years, I know that conversions are the lifeblood of any campaign, and data and content are key to a successful strategy. Without these vital components, a marketing strategy would consist solely of “Buy Now,” “Apply Today,” and “RSVP ASAP.” These tactics may work to draw quick results, but in order to achieve lasting outcomes, you need to tightly align your content and data.
We are excited to announce that Stephanie Dillon has been promoted to Creative Director Partner at VDS! Her promotion comes at a time when our agency is building momentum toward moving in a more innovative direction, while still staying true to our roots and philosophy.
Conferences and industry events are incredibly valuable for today’s marketers. We are dependent on finding insight and inspiration from the world beyond our business in order to drive innovation and discover new meaning for our clients and their customers. Where else can you gain access to some of the greatest minds and schools of thought in our space and connect directly with movers and shakers, partners, and leads at the same time?