VDS was recently tasked with the rebranding of the Downtown Long Beach location of Michael’s Pizzeria, and we are happy to announce that the new Michael’s Downtown Italian Kitchen has officially been unveiled. The whole team has put in a lot of work on this project, and we are very proud of the outcome.
What we did.
Our scope of work included a complete brand exploration, renaming exercises, logo design, menu and signage design, custom-illustrated children’s menu and coloring book, business card design, and branded to-go packaging. We also implemented new social media strategies and email marketing campaigns for the launch of the brand, along with ongoing brand awareness and promotion of new menu items, special events, and promotions.
VDS also led the way for the interior updates to the restaurant. White marble table tops have been replaced with warm wood finishes, there are new paint colors throughout the space, and natural elements like hanging plants make it feel extra warm and inviting.