Our client, The Art Institute, needed to find a creative way to reach out to a very specific audience to attend one of their ongoing special events – the portfolio show. We came up with a solution using both printed materials and digital strategy to attract their ideal attendee.
When a client’s mission includes improving the lives of both dolphins and children with special needs, helping them doesn’t feel like “work” anymore. Island Dolphin Care’s team came to us with an out-of-date website that was not helping them achieve their goals and accomplish their mission. It was our job to take the content they had, reorganize it, and make it user-friendly, easy to navigate, and fully integrated with email correspondence.
Xplor Education needed branding created from scratch. Their mission statement reads, “We partner with America’s most innovative companies to provide distinctive Montessori early childhood education that leads to more capable individuals, happier families, healthier organizations, and stronger communities.” This sentiment needed a name, logo, branding guidelines, and marketing strategy that would communicate their brand and vision and help make them more visible to the families who would potentially attend their school.
When marketing for the beauty industry, the bar for trending, quality design is set at an all-time high. Our email marketing campaigns are all visually stunning and carefully crafted using a strategy that reaches our clients’ target audience–either customers or fellow industry professionals–in a way that gets them noticed and leaves an impact on the viewer.
The Art Institutes came to us with a need for special event promotion. They were holding a College Preview event across multiple campuses specifically for the high school audience. They wanted collateral that spoke to that audience and would stand out among the plethora of other college recruiting materials that students start getting during this time of their high school careers.
Designers can be a rather misunderstood crowd. “Non-creatives” (that’s a made-up word, but it’s usually the client or someone from the business side of an agency) might think that designers just retouch photos all day, play around on Photoshop, and take forever to make a couple “simple” logos. These are all misconceptions about the profession, to say the least. Allow us to make some clarifications.
Making the decision to hire a creative team to take the lead in your advertising and marketing campaigns is a smart one, but sometimes communication can be a bit challenging. As the client, it’s helpful to know the most effective ways to communicate with your creative team so that you end up with the quality of work you were hoping for.
VDS was recently tasked with the rebranding of the Downtown Long Beach location of Michael’s Pizzeria, and we are happy to announce that the new Michael’s Downtown Italian Kitchen has officially been unveiled. The whole team has put in a lot of work on this project, and we are very proud of the outcome.
All businesses share one common goal: to be successful. Regardless of whether or not you are a new brand or established business, hiring a quality creative agency can be beneficial for a variety of reasons. Here are a few of them.