Conferences and industry events are incredibly valuable for today’s marketers. We are dependent on finding insight and inspiration from the world beyond our business in order to drive innovation and discover new meaning for our clients and their customers. Where else can you gain access to some of the greatest minds and schools of thought in our space and connect directly with movers and shakers, partners, and leads at the same time?
While there’s no shortage of industry-related conferences and events our agency could attend, IMPACT17, presented by the Internet Marketing Association (IMA), delivered the perfect balance of each. We showed up and reaped the benefits.
The highly curated, community-based annual gathering is purpose driven and built around experience—designed to teach you how to communicate, market, and lead like never before. The theme? “Rising Above the Noise,” which was focused on the best in digital, marketing, and global communication.
This year’s edition of the annual gathering of internet marketing experts—held at the Wynn Resort’s Enclave conference center in Las Vegas on September 28 and 29—featured incredible content from an impressive roster of prominent speakers, including a thought-provoking discussion with our very own Senior Director of Strategy, Yves Le Sieur. Wide-ranging topics included the importance of conversations, Gen Z, CCommerce, public relations, and the future of the world wide web and artificial intelligence in internet marketing.
VDS also had the opportunity to connect, engage, and develop our talent. The inspiration that was derived from being surrounded by other like-minded professionals eager to learn and meet new people was the highlight of the event. During the awards ceremony, VDS was honored to be the Website Aesthetics Winner for the work we did on Orange County School of the Arts‘ site, and Yves took home an award for Leadership in IMA Education.
“We are incredibly proud to see IMPACT become the best internet marketing conference in the world. It’s a unique and amazing environment where people can supercharge their career, increase their professional network, and have great fun doing it, all in a stunning location,” said IMA Chairman and CEO Sinan Kanatsiz. “As every year, our sincere gratitude goes to our speakers, sponsors, and attendees who make this event so special.”