When Orange County School of the Arts (OCSA) planned to open its first satellite campus, California School of the Arts – San Gabriel Valley (CSArts – SGV), the school faced the challenge of getting a positive message about the new campus out to the community and prospective families.
The College of Clinical Psychology at Argosy University has 10 schools throughout the country which share a central goal of preparing students to fulfill their passion, help others, and change lives.
The main objective of the Master’s Accelerated Plan (MAP) mailer our team created for Argosy University was to encourage qualified students to inquire and enroll in the program. This was the school’s first direct mail campaign to launch on a national level.
Personalized communications are the focal point of content marketing when it comes to nurturing leads in the higher education sector. And the schools that win big are the ones who meet the needs of prospective students searching for info that will guide them through to enrollment without crushing their enrollment team.