When Orange County School of the Arts (OCSA) planned to open its first satellite campus, California School of the Arts – San Gabriel Valley (CSArts – SGV), the school faced the challenge of getting a positive message about the new campus out to the community and prospective families.
Although OCSA has been providing unrivaled arts training and academic programs to young artists for 30 years, CSArts didn’t have a physical campus to market. It also lacked an engaged audience and target demographics.
When our team came on board, we took the opportunity to make a significant impact with our marketing efforts.
Our work took the school from zero media/buzz to generating over 430 enrolled students in 9th – 11th grade and 844 students in 7th – 11th grade.