In 2016, Goodwill Southern California turned 100. That’s an entire century of transforming and empowering the lives of people with disabilities, veterans, and at-risk youth.

When asked to design their annual report, a booklet that shares the financial summary, accomplishments, and success stories within their industry, we made it our mission to highlight and showcase all the good they’ve done throughout the year.

The theme and direction focused on Goodwill’s workforce training programs in healthcare, security (loss prevention), and the culinary field.

Design featured collage elements and textured backgrounds to relate to the theme and incorporated hand-lettered titles for a truly personal look and feel.

We are looking forward to seeing what kind of achievements the second century has in store for them.