The College of Clinical Psychology at Argosy University has 10 schools throughout the country which share a central goal of preparing students to fulfill their passion, help others, and change lives.
Although Argosy University has a legacy of teaching and training a diverse community of students to become clinical psychologists that spans more than four decades, they didn’t have an impactful way of getting that information out to prospective PsyD students.
So what did we do? We created a mailer that boosted website traffic by 20%.
The direct mail piece included a personalized letter, barrel fold brochure with program highlights and objectives, and an envelope featuring inspiring messaging.