VDS client LBMC, a firm offering business solutions in the areas of staffing, technology, investments, information security, healthcare, and business processes, is all about making a good business better.

To start a conversation with local leaders, LBMC wanted to send a personal letter from its CEO that would incentivize other Tennessee CEOs to contact LBMC or interact with the landing page. But this campaign is more than just a letter: with each mailing, we include a swag item or two that aligns with the message and makes it memorable.

In keeping with LBMC’s reputation, we keep the letters and swag relevant, helpful, and interesting. Some monthly topics have included Staying on Message: Managing Distractions, National vs. Local Perspective, Talent Wars in an Overheated Market, and What Is My Business Worth?