Designers can be a rather misunderstood crowd. “Non-creatives” (that’s a made-up word, but it’s usually the client or someone from the business side of an agency) might think that designers just retouch photos all day, play around on Photoshop, and take forever to make a couple “simple” logos. These are all misconceptions about the profession, to say the least. Allow us to make some clarifications.
There’s No Magic Button or Software
While it’s true that designers have access to some really amazing software with tons of great features and functionalities, there’s no magic button that can easily fix or make revisions to a project instantaneously. All of these updates still require time. They also take a highly qualified person to know how to use these features properly and to know how to address the revisions and provide the correct solution. Yes, these features and functions help to streamline the process and make it efficient, but it’s not like designers can put a product on auto-pilot and end up with the perfect end product. There’s much more involved.
Concept is Queen
At the end of the day (which for many designers means 11:59 PM), no matter how many bells and whistles are on the software that a designer might be using, if they are starting with a bad concept, they won’t be able to create good work. Having a strong and creative concept to start out with is the only way that the creative is going to end up at the high standard that it should—that both the designer will be proud of and the client will end up bragging about.