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Our client, The Art Institute, needed to find a creative way to reach out to a very specific audience to attend one of their ongoing special events – the portfolio show. We came up with a solution using both printed materials and digital strategy to attract their ideal attendee.
Located on Naples Island, right next to Belmont Shore in Long Beach, California, Chianina Steakhouse was a brand-new restaurant concept opening up in the community and needed branding and marketing materials to reflect its philosophy and fine dining approach.
Designers can be a rather misunderstood crowd. “Non-creatives” (that’s a made-up word, but it’s usually the client or someone from the business side of an agency) might think that designers just retouch photos all day, play around on Photoshop, and take forever to make a couple “simple” logos. These are all misconceptions about the profession, to say the least. Allow us to make some clarifications.
Making the decision to hire a creative team to take the lead in your advertising and marketing campaigns is a smart one, but sometimes communication can be a bit challenging. As the client, it’s helpful to know the most effective ways to communicate with your creative team so that you end up with the quality of work you were hoping for.
It’s safe to say that VDS is not scared of change. Aside from working with new clients and projects, we decided it was time for some remodeling, too.
VDS hasn’t always been in our current Long Beach location. We started out in a small office space in Sunset Beach that held about 6 employees comfortably. After squeezing a few extra people in, we finally accepted the fact that we outgrew the space and moved to Long Beach. Eventually, we outgrew our new Long Beach location as well, so the creative team moved over to the adjacent annex for more space. But, ultimately, we decided what works best is to keep all of us together–no matter how big or small we get. We brought the creative team back in the fold to feel more united with the rest of the team. In that same spirit of collaboration, the idea for the renovation was born.
Conferences and industry events are incredibly valuable for today’s marketers. We are dependent on finding insight and inspiration from the world beyond our business in order to drive innovation and discover new meaning for our clients and their customers. Where else can you gain access to some of the greatest minds and schools of thought in our space and connect directly with movers and shakers, partners, and leads at the same time?
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VDS is thrilled to announce our inaugural Videre publication! We’ve wanted to do something in print for years, but decided to wait until we had the right people and the right moment to launch something spectacular. Rather than crafting another case study bogged down by numbers and graphs, we decided to enter the publishing game and create our own in-house magazine.
In today’s world, design is one of the most powerful means of communication. Whether consciously or unconsciously, it affects the majority of the decisions we make throughout our lives. There’s an intangible value to great graphic design. It is an agent of change, one that has radically transformed advertising.
It’s easy for anyone to get caught up in the day-to-day grind. But sometimes, we take a moment to stop, come together, and reflect on everything we’ve accomplished. Recently, one of our clients reminded us why we come to work each and every day, and why they keep coming back to us with new, exciting projects.
During the summer months, college students are often reluctant to stick around campus. How can you blame them? Simply put, The Art Institute of Atlanta needed support with boosting enrollment and engagement for its Summer Quarter 2017 campaign. Our team delivered.
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