Branding Archives - VDS Stories

Launching Xplor Education with Logo Design, Branding, and Website Design

Xplor Education needed branding created from scratch. Their mission statement reads, “We partner with America’s most innovative companies to provide distinctive Montessori early childhood education that leads to more capable individuals, happier families, healthier organizations, and stronger communities.” This sentiment needed a name, logo, branding guidelines, and marketing strategy that would communicate their brand and vision and help make them more visible to the families who would potentially attend their school.

October 19, 2018

Agency News, Branding, Email Marketing

Branding and Marketing Campaign for Chianina Steakhouse

Located on Naples Island, right next to Belmont Shore in Long Beach, California, Chianina Steakhouse was a brand-new restaurant concept opening up in the community and needed branding and marketing materials to reflect its philosophy and fine dining approach.

September 5, 2018

Branding, Design, Internet Marketing

The Most Common Misconceptions About Designers

Designers can be a rather misunderstood crowd. “Non-creatives” (that’s a made-up word, but it’s usually the client or someone from the business side of an agency) might think that designers just retouch photos all day, play around on Photoshop, and take forever to make a couple “simple” logos. These are all misconceptions about the profession, to say the least. Allow us to make some clarifications.

August 27, 2018

Agency News, Branding

Rebranding the New Michael’s Downtown Italian Kitchen

VDS was recently tasked with the rebranding of the Downtown Long Beach location of Michael’s Pizzeria, and we are happy to announce that the new Michael’s Downtown Italian Kitchen has officially been unveiled. The whole team has put in a lot of work on this project, and we are very proud of the outcome.

June 19, 2018

Branding

Why Great Storytelling in Advertising Will Always Be Crucial to the Success of Any Campaign

Everyone loves a great story. Numerous studies over the years have proven that our brains are far more engaged by storytelling than the cold, hard facts. The average person consumes about 100,000 digital words every single day, and according to this infographic from OneSpot, a content marketing platform, 92 percent of consumers want to internalize words in the form of a story.

February 1, 2018

Branding, Interactive Development, UI/UX

VDS Kicks Off Legacy Campaign for Academy of Art University

We are excited to announce that we’ve just kicked off Academy of Art University’s Legacy campaign!

September 5, 2017

Branding, Email Marketing, Video Production

Time for Change: Fit & Style Gets a Brand Refresh

When Just Alterations evolved into Fit & Style, the brand’s story needed to evolve with it as well. Its story needed to be told properly so customers could understand who they are.
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June 29, 2017

Branding

Working Class Kitchen’s Branding Evokes Its Ethos with Stunning Creative

There are a ton of moving parts that comprise a great restaurant—one of them being effective branding. Because let’s face it: Everyone loves a great brand story.
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May 26, 2017

Branding, Design, Direct Mail, Email Marketing, Event Marketing

How We Drove Awareness and Excitement Around a School That Didn’t Exist

When Orange County School of the Arts (OCSA) planned to open its first satellite campus, California School of the Arts – San Gabriel Valley (CSArts – SGV), the school faced the challenge of getting a positive message about the new campus out to the community and prospective families.

May 1, 2017

Branding, Design

New Logo Represents BIKEable Communities’ Burgeoning Bicycle Culture

The bicycle makes sense in a city like Long Beach, especially considering that the city recently allocated more than $20 million for bike-related projects, including new bike routes, protected bike lanes, painting shared lanes, and installing appropriate signage. Long Beach is even known as “the most bicycle friendly city in America.”

March 29, 2017

Branding

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