There are a ton of moving parts that comprise a great restaurant—one of them being effective branding. Because let’s face it: Everyone loves a great brand story.

When Michael’s Restaurant Group was challenged with discovering a way to incorporate Working Class Kitchen‘s culture and philosophy into a well-designed visual identity, we stepped in to lend a hand.

The result? Our talented team designed original concepts that took the brand to a whole new level. No shortcuts. Just clever restaurant advertising—the way it was meant to be.

Our creative evoked the ethos of the shop and enticed new and loyal customers with an impeccable presentation of illustration, typography, and messaging.