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We’ve all heard it. Billboards are dead and they don’t work anymore. But you can’t believe everything you hear. Our team decided to take on the challenge of bringing billboard advertising into today’s digital landscape with our interactive and sharable VisionAF campaign.
Our client, The Art Institute, needed to find a creative way to reach out to a very specific audience to attend one of their ongoing special events – the portfolio show. We came up with a solution using both printed materials and digital strategy to attract their ideal attendee.
Xplor Education needed branding created from scratch. Their mission statement reads, “We partner with America’s most innovative companies to provide distinctive Montessori early childhood education that leads to more capable individuals, happier families, healthier organizations, and stronger communities.” This sentiment needed a name, logo, branding guidelines, and marketing strategy that would communicate their brand and vision and help make them more visible to the families who would potentially attend their school.
The Art Institutes came to us with a need for special event promotion. They were holding a College Preview event across multiple campuses specifically for the high school audience. They wanted collateral that spoke to that audience and would stand out among the plethora of other college recruiting materials that students start getting during this time of their high school careers.
Designers can be a rather misunderstood crowd. “Non-creatives” (that’s a made-up word, but it’s usually the client or someone from the business side of an agency) might think that designers just retouch photos all day, play around on Photoshop, and take forever to make a couple “simple” logos. These are all misconceptions about the profession, to say the least. Allow us to make some clarifications.
It’s safe to say that VDS is not scared of change. Aside from working with new clients and projects, we decided it was time for some remodeling, too.
VDS hasn’t always been in our current Long Beach location. We started out in a small office space in Sunset Beach that held about 6 employees comfortably. After squeezing a few extra people in, we finally accepted the fact that we outgrew the space and moved to Long Beach. Eventually, we outgrew our new Long Beach location as well, so the creative team moved over to the adjacent annex for more space. But, ultimately, we decided what works best is to keep all of us together–no matter how big or small we get. We brought the creative team back in the fold to feel more united with the rest of the team. In that same spirit of collaboration, the idea for the renovation was born.