How to Promote a Special Event: Chef G’s Holiday Dinner
Special event promotions are one of our specialties, and promoting a festive and delicious event like Chef G’s Holiday Dinner party made our job that much more enjoyable.
January 18, 2019
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Special event promotions are one of our specialties, and promoting a festive and delicious event like Chef G’s Holiday Dinner party made our job that much more enjoyable.
Our client, The Art Institute, needed to find a creative way to reach out to a very specific audience to attend one of their ongoing special events – the portfolio show. We came up with a solution using both printed materials and digital strategy to attract their ideal attendee.
Xplor Education needed branding created from scratch. Their mission statement reads, “We partner with America’s most innovative companies to provide distinctive Montessori early childhood education that leads to more capable individuals, happier families, healthier organizations, and stronger communities.” This sentiment needed a name, logo, branding guidelines, and marketing strategy that would communicate their brand and vision and help make them more visible to the families who would potentially attend their school.
The Art Institutes came to us with a need for special event promotion. They were holding a College Preview event across multiple campuses specifically for the high school audience. They wanted collateral that spoke to that audience and would stand out among the plethora of other college recruiting materials that students start getting during this time of their high school careers.
Located on Naples Island, right next to Belmont Shore in Long Beach, California, Chianina Steakhouse was a brand-new restaurant concept opening up in the community and needed branding and marketing materials to reflect its philosophy and fine dining approach.
Designers can be a rather misunderstood crowd. “Non-creatives” (that’s a made-up word, but it’s usually the client or someone from the business side of an agency) might think that designers just retouch photos all day, play around on Photoshop, and take forever to make a couple “simple” logos. These are all misconceptions about the profession, to say the least. Allow us to make some clarifications.
Making the decision to hire a creative team to take the lead in your advertising and marketing campaigns is a smart one, but sometimes communication can be a bit challenging. As the client, it’s helpful to know the most effective ways to communicate with your creative team so that you end up with the quality of work you were hoping for.
VDS is thrilled to announce our inaugural Videre publication! We’ve wanted to do something in print for years, but decided to wait until we had the right people and the right moment to launch something spectacular. Rather than crafting another case study bogged down by numbers and graphs, we decided to enter the publishing game and create our own in-house magazine.
VDS is excited to announce that, after entering their RFP process, we were awarded the contract with the Catalina Island Conservancy!
In today’s world, design is one of the most powerful means of communication. Whether consciously or unconsciously, it affects the majority of the decisions we make throughout our lives. There’s an intangible value to great graphic design. It is an agent of change, one that has radically transformed advertising.