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Our client, The Art Institute, needed to find a creative way to reach out to a very specific audience to attend one of their ongoing special events – the portfolio show. We came up with a solution using both printed materials and digital strategy to attract their ideal attendee.
The Art Institutes came to us with a need for special event promotion. They were holding a College Preview event across multiple campuses specifically for the high school audience. They wanted collateral that spoke to that audience and would stand out among the plethora of other college recruiting materials that students start getting during this time of their high school careers.
The main objective of the Master’s Accelerated Plan (MAP) mailer our team created for Argosy University was to encourage qualified students to inquire and enroll in the program. This was the school’s first direct mail campaign to launch on a national level.
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On Thursday evening, our agency’s results-driven dedication and ambitious creative seriously paid off at this year’s American Advertising Awards (also known as the ADDY Awards) at the Fonda Theatre in Hollywood.
