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Commencement is an important day, one that college graduates long remember. It’s a time to celebrate their creative accomplishments and realize that all those years of late-night studying have paid off.
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There are a ton of moving parts that comprise a great restaurant—one of them being effective branding. Because let’s face it: Everyone loves a great brand story.
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When Orange County School of the Arts (OCSA) planned to open its first satellite campus, California School of the Arts – San Gabriel Valley (CSArts – SGV), the school faced the challenge of getting a positive message about the new campus out to the community and prospective families.
Before teaming up with CND, the brand had a huge database of inactive subscribers—115k, to be exact! These subscribers hadn’t opened or clicked their emails in over a year.
The OPI Hello Kitty Preview Series email campaign featured enticing teasers for the Hello Kitty Collection.
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Our Welcome Series for OPI set the tone for future email communications and encouraged new pro and consumer subscribers to engage with OPI. It was a great way to introduce them to everything the brand had to offer in a way that wasn’t overwhelming or pushy, but informative and—you guessed it—welcoming.
