On Thursday evening, our agency’s results-driven dedication and ambitious creative seriously paid off at this year’s American Advertising Awards (also known as the ADDY Awards) at the Fonda Theatre in Hollywood.
As you’re probably aware, award-winning agency work wouldn’t be possible without the collaborative efforts of many talented people. The five ADDY Awards we just took home are proof that, when we come together to create, our messages are not only beautifully designed, but they are also commercially impactful. We are truly proud of our team and passionate about the work we continue producing for our clients.
The Art Institutes
Silver Award
Direct Mail
Open House Invite
Invitation increased Open House event RSVPs—77% increase in mailer-driven RSVPs and a 60% increase in event attendance.
The Art Institutes
Silver Award
Direct Mail/3D/Mixed
Rising Senior
Piece resulted in a 47% lift in admissions interviews and an impressive 144% lift in applications year over year.
The Art Institutes
Bronze Award
Direct Mail
Acceptance Mailer
Mailer increased starts by 72.17% compared to the 41.30% who started before the piece dropped.
The Art Institutes
Bronze Award
Direct Mail
Spring 2015 “Congrats Grad!”
Lock-In Kit
Accepted students who received the Lock-In Kit had an 11% lower cancel rate over a six-month period than those who did not. Mailer also created a significant rise in social engagement.
The Art Institutes
Bronze Award
Direct Mail
Drive to Start
Mailing resulted in 314 apps and 151 starts, which is a 48.09% start rate—20.66% higher than the overall start rate.
