How to Promote a Special Event: Chef G’s Holiday Dinner
Special event promotions are one of our specialties, and promoting a festive and delicious event like Chef G’s Holiday Dinner party made our job that much more enjoyable.
January 18, 2019
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Special event promotions are one of our specialties, and promoting a festive and delicious event like Chef G’s Holiday Dinner party made our job that much more enjoyable.
Our client, The Art Institute, needed to find a creative way to reach out to a very specific audience to attend one of their ongoing special events – the portfolio show. We came up with a solution using both printed materials and digital strategy to attract their ideal attendee.
Designers can be a rather misunderstood crowd. “Non-creatives” (that’s a made-up word, but it’s usually the client or someone from the business side of an agency) might think that designers just retouch photos all day, play around on Photoshop, and take forever to make a couple “simple” logos. These are all misconceptions about the profession, to say the least. Allow us to make some clarifications.