Each year, our client, Rancho Los Cerritos, teaches elementary-aged children about life in Old California through games, crafts, and hands-on activities on its beautiful grounds. The program, called Summer Adventures Day Camp, features three sessions, each with its own engaging theme.

Now in its 10th year, Summer Adventures Day Camp was in need of an ad redesign. The client wanted to showcase how awesome the experience was and give parents and their kids a glimpse of the activities taking place each session.

Since kids daydream about all the fun they’re going to have during the summer months, we designed an ad to reflect those desires—one that would get them excited about attending the week-long program. Most of all, we made sure they knew they were going to have the best summer ever.

Great. Now we wish we were spending the week panning for gold, churning butter, and taking part in make-believe archaeological excavations instead of working.