Personalized communications are the focal point of content marketing when it comes to nurturing leads in the higher education sector. And the schools that win big are the ones who meet the needs of prospective students searching for info that will guide them through to enrollment without crushing their enrollment team.
We designed Argosy University’s new inquiry mailer to do just that. The most significant factor in converting these prospects? recency.
The direct mail piece was sent out within a week of top-tier ground and online undergrad prospects inquiring and included resources for success, a letter, and strategic messaging that said “Change Your Life.”
Our three-month strategies included a 50/50 test (no mail vs. mailer), unique call-to-actions, and optimizing creative content to increase conversions.
