OPI’s marketing efforts weren’t thoroughly integrated: they lacked email and didn’t have a sophisticated way of capturing leads or utilizing their data and housed it across more than 15 different locations.
We saw this as an opportunity to help OPI craft a winning strategy by bringing symmetry to their data and engaging polish enthusiasts with a strategic, content-rich email series.
In just 10 months, we sent out 1.5 million emails and grew the brand’s active subscriber base by 80,000, which included more than 12,000 old, disengaged leads.
