Re-engaging OPI’s Subscribers with Targeted Messaging
OPI’s inactive subscribers needed a compelling, relevant reason to engage with the brand.
June 23, 2015
Category
OPI’s inactive subscribers needed a compelling, relevant reason to engage with the brand.
Our Welcome Series for OPI set the tone for future email communications and encouraged new pro and consumer subscribers to engage with OPI. It was a great way to introduce them to everything the brand had to offer in a way that wasn’t overwhelming or pushy, but informative and—you guessed it—welcoming.
The Art Institutes Open House was their biggest enrollment event of the year, but it needed a comprehensive marketing strategy.
