Academy of Art University, the privately owned for-profit art school in San Francisco and online, may offer students an innovative arts education, but the school’s home page wasn’t quite up to par.
This provided a less-than-optimal user experience when prospective students tried navigating and finding information about their program of choice. The Academy’s website also didn’t have a system in place to gather contact information and track their interactions, making it a challenge for the school to implement a cost-effective and compelling marketing plan.
Our team created a way to give prospective students a better online experience and improve the school’s marketing outcomes while decreasing costs. With a series of 28 highly targeted landing pages that included a request for information form (RIF), we were able to track leads.
Within just the first 90 days, the Academy’s cost per enrollment reduced by 50%, and within six months, it reduced by a staggering 70%. We were also able to remove more than 70% of the school’s ineffective marketing efforts, freeing up time and budget to focus on activities that had better outcomes.
