There are a ton of moving parts that comprise a great restaurant—one of them being effective branding. Because let’s face it: Everyone loves a great brand story.
When Orange County School of the Arts (OCSA) planned to open its first satellite campus, California School of the Arts – San Gabriel Valley (CSArts – SGV), the school faced the challenge of getting a positive message about the new campus out to the community and prospective families.
Before teaming up with CND, the brand had a huge database of inactive subscribers—115k, to be exact! These subscribers hadn’t opened or clicked their emails in over a year.
The OPI Hello Kitty Preview Series email campaign featured enticing teasers for the Hello Kitty Collection.
So much pizza to eat. So little time. Pizza is a commodity, and there are few foods more popular or places more ubiquitous than your local pizzeria. One place in particular, Michael’s Pizzeria, has some pretty epic pies. It’s no wonder the restaurant was recently voted as having the best pizza in Long Beach.
Our Welcome Series for OPI set the tone for future email communications and encouraged new pro and consumer subscribers to engage with OPI. It was a great way to introduce them to everything the brand had to offer in a way that wasn’t overwhelming or pushy, but informative and—you guessed it—welcoming.